Executing strategy that connects the shared objectives of the CXO and business leaders with those responsible for executing the change requires a specialist tool, such as Amplify™. Gartner Inc., a leading industry analyst firm has listed the Amplify™ platform, developed by Australian company Amplify-Now, as a representative vendor in its recently published 2019 Market Guide for Strategy Execution Management Software. The report authors describe how vendors such as Amplify-Now strive to articulate a value proposition focused clearly on capturing strategic intent and goals and aligning those elements to courses of action and change initiatives to ensure strategy-to-execution alignment.
Amplify™ software does this by bridging the gap between strategy design and value delivery, as it boasts the complete set of ‘must have and should have’ features for Strategy Execution Management (SEM) software including; Ease of use at the senior management level. Amplify’s intuitive and easy-to-use interface ensures that senior management and their direct staff are comfortable using it - and it doesn’t require massive amounts of data entry or process compliance to take control and gain valuable insight. Dynamic portfolio management. Amplify™ enables dynamic modeling on various alternative courses of action or plans based on changes in critical assumptions. Program management. Amplify™ has deep capabilities in supporting adaptive program management and digital transformation. As the role of the program manager continues to evolve, Amplify™ supports them in a broad range of activities including; prioritization, data collection, status reporting, adaptive funding, value creation reviews, and managing inter-dependencies. Formal scenario planning. As successful strategy execution requires continual optimization for an uncertain future, Amplify™ has robust built-in dynamic portfolio prioritization and scenario planning, removing the over-head of having to restart the discussion on assumptions from scratch every time strategic plans are revisited. Effective measurement of results against intended business outcomes. With Amplify™, users are able to define key metrics and track whether or not investments, and the intended business outcomes tied to those investments, are likely to be realized - intervening as and when necessary. Flexible definition of a unit of investment. Amplify™ supports multiple forms of investment - not just projects. Examples of investments include business transformations, strategic programs, mergers and acquisitions, initiatives, products, services, capabilities, and markets.
Amplify-Now has seen significant demand for its flagship Amplify™ software in North America, EMEA, including Europe, UK and the Middle East and Asia Pacific, including Australia and Japan. Matt Williams, CEO of Amplify-Now, says “I am delighted that we have received recognition from Gartner as a representative vendor for Strategy Execution Management (SEM). Several years ago, I recognised a gap in the market. Whilst there were plenty of tools out there for tracking the delivery of change initiatives (e.g. cost and schedule), none were able to track the intended benefits and the contribution to strategic objectives. “Our brilliant software development and customer success teams based in Adelaide, Australia, have played a key role in our growth. By listening to our customers’ needs and responding with the monthly releases of product enhancements and new features, we continue to meet and exceed the business needs and expectations of our clients and customers.
“In the last 12 months we have also chalked up some notable success stories at some of the Global 2000 world’s largest public companies. Recent examples include a transformative post-merger integration at a US financial services company, process excellence across a global Pharmaceutical supply chain, and numerous business transformations across the high tech, FMCG and energy sectors." “Clients tell us that the Amplify™ platform helps them to execute strategy, and create business value for their customers and investors, consistently and at pace. For them, Amplify™ is a differentiating capability enabling them to focus on delivering the strategic programs and transformational change, that is necessary to survive and thrive in uncertain and fiercely competitive times." “Having achieved Gartner representative vendor status is a proud moment and an important milestone for us. We are confident that with the support of our clients and partners we can push on to become the global leader in SEM software.”
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