About Us

Built for execution. Trusted for outcomes. Amplify empowers organizations to deliver strategic results with clarity, accountability, and measurable impact.
Digital visualization showing a multi-goal dashboard on a monitor and a risk dashboard on a smartphone.

Who We Are

At Amplify-Now, we help organizations turn strategy into outcomes.

Born in Adelaide, Australia, in 2008, Amplify has grown into a global platform used by enterprise PMOs, Transformation Offices, and value creation teams across industries. With teams in Los Angeles, Austin, Toronto, London, Mumbai, and Adelaide, we unite people, process, and technology to solve one of the biggest challenges organizations face: delivering on their strategic priorities.

Our platform gives leaders a forward-looking view of value, risk, resources, and execution - so they can make better decisions, accelerate impact, and build a culture of accountability across the enterprise.

Our Journey

From a local startup to a global leader in strategic execution, Amplify has been shaped by one core belief: execution is where value is created.

For more than a decade, we’ve partnered with organizations delivering their most critical programs - from Business Transformation and Operational Excellence to Value Creation, Cost Optimization, Post-Merger Integration, Innovation, New Product Development, and the day-to-day rhythm of BAU portfolio management.

Across industries and continents, Amplify has helped teams turn strategic intent into tangible outcomes by giving them clarity, accountability, and a forward-looking view of value, risk, and progress.

Today, Amplify is trusted to track billions in measurable benefits, underpinning programs where transparency, governance, and decision-making discipline matter most.

Your Vision, Our Partnership, Shared Success.

Amplify is built with a customer-led development model at its core.
We co-design features with the organizations who use the platform every day - ensuring Amplify reflects real-world needs, best practices, and the evolving demands of modern execution environments.

When you choose Amplify, you’re joining a global community of practitioners shaping the future of strategic program management. Together, we embed the behaviors, systems, and cadence that empower teams to deliver sustained results.

Data Security and Privacy

Amplify delivers enterprise-grade security on Microsoft Azure with global datacenters, ISO/IEC 27001:2013 certification, and SSO for seamless access.

Each customer environment is fully isolated with a dedicated Amplify instance, separate Azure SQL database, and customer-specific firewall configurations - ensuring your data remains private, protected, and uncompromised.

Microsoft Azure cloud logo next to the ISO 27001 Information Security Management System certification seal.

What We Stand For

At Amplify, our values shape how we build, how we collaborate, and how we help organizations deliver meaningful, measurable outcomes. These principles guide every product decision, every customer interaction, and every partnership we form.

Customer First

We listen deeply, build collaboratively, and design with the customer at the center. Your success is our direction.

Clarity & Accountability

We believe transparency drives performance. Clear ownership, open information, and evidence-based decision-making underpin everything we do.

Innovation & Simplicity

We solve complex challenges with elegant, intuitive solutions - removing friction so teams can focus on delivering value.

Excecution Excellence

We operate with discipline, rigor, and a commitment to results. We help organizations not just plan, but deliver value.

Collaboration & Transparency

We work as one team - across functions, regions, and with our customers - creating a culture where information flows and outcomes accelerate.

Meet Our Executive Leadership Team

Our globally distributed leadership team brings deep expertise across strategy execution, engineering, product development, customer success, finance, operations, and go-to-market. Together, we’re united by a shared mission: helping organizations deliver meaningful, measurable outcomes.

Matt Williams
Matt Williams
Founder
Prashant Chandra
Prashant Chandra
CEO
John Macomber
John Macomber
VP, Sales
Vishal Pahwa
Vishal Pahwa
VP, Professional Services
Genevieve Smith
Genevieve Smith
VP, Marketing
Surah Arora
Suraj Arora
VP, Account Management
Will Sami
Will Sami
VP, Operations
Craig Biggs
Craig Biggs
VP, Engineering
Rhys Dyson
Rhys Dyson
VP, Finance
See Amplify in Action
Explore how Amplify helps organizations deliver results with confidence.
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