Why Amplify Doesn’t Appear in Gartner’s Magic Quadrant
Many enterprise leaders note that Amplify does not appear in Gartner’s Magic Quadrant for Strategic Portfolio Management (SPM). This is intentional. Gartner’s SPM category is primarily designed around digital and IT portfolio management, while Amplify is purpose-built for business-led transformation, execution maturity, and value creation across the enterprise (including IT). This article explains the difference and how leaders should think about evaluating platforms in the Transformation 4.0 era.
We are often asked a fair and reasonable question:
“Why don’t we see Amplify in Gartner’s Magic Quadrant for Strategic Portfolio Management?”
Gartner remains an important reference point for many organizations evaluating enterprise software. For CIOs, IT leaders, and procurement teams, Magic Quadrants are often used as a validation tool.
But the short answer is this: Amplify is deliberately built outside the traditional Strategic Portfolio Management (SPM) category because the nature of enterprise transformation has changed.
What Gartner’s Strategic Portfolio Management Market Is Designed to Do
Gartner’s SPM Magic Quadrant is designed to evaluate platforms that help organizations
- Manage digital and IT investment portfolios
- Align enterprise architecture, applications, and technology roadmaps
- Optimize funding decisions for digital initiatives
- Support CIO-led and IT-centric transformation models
In this context, SPM platforms are highly effective for organizations where:
- Digital transformation is the dominant change agenda
- Enterprise Architecture and IT portfolios are the primary levers
- Technology leaders own transformation delivery
This is an important and well-defined market. But it represents only one dimension of modern enterprise change.
The Challenge Many Leaders Face Today
Across industries such as manufacturing, mining and resources, utilities and PE portfolio companies we consistently hear the same concern:
“We are not failing at strategy. We are failing at execution.”
Organizations are managing increasingly complex transformation agendas that include:
- Cost optimization and value creation programs
- Regulatory and compliance initiatives
- Operational excellence and productivity improvement
- Enterprise-wide change that extends well beyond digital delivery
And yet:
- Benefits are approved but not realized
- Governance becomes reactive and fragmented
- Reporting loses credibility over time
- Leaders lack confidence in what is truly on track
These are not primarily digital or IT portfolio problems. They are execution maturity problems.
Transformation Has Entered a New Phase
This shift marks what we describe as Transformation 4.0.
In Transformation 4.0:
- Success is defined by outcomes delivered, not initiatives launched
- Transformation is business-led, not IT-led
- Value realization, governance, cadence, and accountability matter more than tooling complexity
- Transformation Offices and EPMOs play a central role in orchestrating enterprise change
This is the context Amplify was designed for.
How Amplify Is Different by Design
Traditional SPM platforms typically start with the question: “How do we optimize our digital and IT investment portfolio?”
Amplify starts somewhere else entirely: “How do we ensure enterprise transformation actually delivers measurable value?”
That difference shapes everything:
- Benefits realization is embedded into execution, not treated as a separate reporting exercise
- Governance supports momentum and decision-making, not just oversight
- Status reflects confidence and evidence, not compliance
- Business, finance, and delivery leaders operate from a shared source of truth
Digital and IT initiatives are fully supported, but they are part of a broader enterprise transformation system rather than the center of it.
Why Amplify Does Not Appear in the Magic Quadrant
To be included in Gartner’s SPM MagicQuadrant, vendors must closely align with Gartner’s market definition, evaluation criteria, and buyer expectations.
For Amplify, that would require:
- Leading with digital and IT portfolio management use cases
- Anchoring value primarily in enterprise architecture and application portfolios
- Competing directly with platforms optimized for CIO-owned transformation agendas
That is not the problem our customers ask us to solve.
Our customers come to Amplify to improve execution maturity, governance confidence, and value realization across the enterprise. Remaining outside the traditional SPM category allows us to stay focused on that mission.
How Leaders Should Evaluate Software Instead
Rather than asking, “Is this platform included in a Magic Quadrant?”, transformation leaders should step back and consider a more fundamental set of questions.
What is the mandate for transformation in your organization?
Is the primary focus enterprise value creation or technology-led change?
Are you driving digital transformation specifically, or broader enterprise transformation?
Are you looking for a platform that looks backward at portfolio performance, or one that supports forward-looking execution maturity?
And importantly, is the type of solution you need even likely to be represented within a traditional, digitally focussed Magic Quadrant framework?
These considerations help determine which Strategic Portfolio Management approach best aligns with an organization’s transformation mandate and execution maturity, including whether an evolved, business-led Strategic Portfolio Management model designed for enterprise transformation is the right fit.
Taken together, they will help you determine whether Amplify is the right solution for your transformation agenda.
Closing Thought
Gartner provides valuable insight into well-defined technology markets. But no single category captures the full reality of enterprise transformation today.
Amplify exists for organizations that recognize this shift and are ready to move beyond portfolio management toward execution maturity and value creation at scale.
Want to explore whether Amplify is right for your transformation agenda?
Request a personalized demo or start a conversation with our team.
